Remember the claymation spokesperson for Hotels.com with a goatee and a laid back attitude? He’s moving up in the world, as the company will soon reveal the more professional, clean-shaven SMART. The new digital character will offer reliable expertise and guidance to users looking for the perfect hotel experience on their website.

The spokesperson won’t be the only change to the Hotels.com brand. Just released this month, their new logo offers a colorful and bold representation of the online booking company. The “H” consists of four layers of color to show the various realms of service that Hotels.com provides to its customers. You can shop for special deals, loyalty rewards, price match guarantees, and more all on one site.

Another aspect of Hotels.com’s updated identity involves the new tagline: “Finding You the Perfect Place is all we do.” When you need to book a hotel room, why not go directly to the experts? You won’t be distracted by flight booking ads or cruise getaways- Hotels.com focuses solely on the hotel room experience. They put your goals first and offer easy shopping when you really need it.

For a busy Mom, planning a trip can seem like a daunting task. When you book with Hotels.com, you can feel confident in your purchase without the hassle. Plus, with over 140,000 different hotels to choose from, this site has something for everyone. Now with their new and improved brand personality- you won’t want to look anywhere else.

Mom Central