Easy gift giving with eGift Social

Finding creative, original gifts for family and friends can challenge even the savviest shoppers. Whether short on time, working to stay within a set budget, or simply looking to avoid crowded malls, giving a gift card can eliminate added stress and worry while making it easy for your recipient to get exactly what they want.

First Data, a global technology and payments processing leader, now offers innovative ways to turn an unexciting card into a thoughtful gift with eGift Social, a Facebook application that allows you to send an instant gift giving from some of your favorite retailers and restaurant . From a Williams & Sonoma gift card paired with a new cookbook for the family baker to an iTunes gift card, packaged with a workout playlist and water bottle for your fitness fanatic, you now have an easy way to shop for for everyone on your list.

Gift card shopping made simple

Just log on to your Facebook account and then go over to eGift Social’s Facebook application. Select either an item or gift card to give to one of your friends and choose whether you want to send it to their e-mail, Facebook, or both. So far, eGift Social offers gifts from nine different retailers and restaurants with more coming soon.

If you have a friend who loves ice cream, treat them to the “Gotta Have It” sized creation from Cold Stone. If they lean more toward glamour and make-up, select from a range of items from Sephora. Of course, if you have trouble picking out a specific item, eGift Social creates a unique alternative with convenient, customizable virtual gifts that can be obtained through your web-enabled mobile phone or a Facebook message.

Redeemable in store or online, eGift Social gift cards make for a great last minute gift or special something for a far-away friend! This application definitely has a lot of potential and will be interesting to watch is it grows and more stores and restaurants are added to their list of merchants.

Elizabeth Chapin (@ejchapin  on Twitter) is a Senior Project Manager at Mom Central Consulting and recent Cornell University grad still trying to adjust to life in the “real world.”

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Disclosure: First Data is a client of Mom Central Consulting.

Mom Central