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New Balance Celebrates Running in Boston with “Love Boston” Campaign

As Mom Central is headquartered in the Boston area, and many of us even at the other offices have local ties to the Bay State, we were excited to learn about a new campaign launched by another Boston hometown corporation – New Balance – that celebrates running in Boston.

The “Love Boston” line from New Balance honors runners in the Boston area and beyond who love Boston. As someone who grew up in a suburb outside of Boston myself, I was delighted to learn about this partnership and have the chance to share my hometown support via this new line! We also recognize that many runners all over the world have shown an outpour of support for Boston runners over the past year, and this line is a great way for runners to show their support.

In addition to sharing our love for Boston, consumers who wear the new Limited Edition Boston products will be running in style – and the stability and functionality we have come to expect from New Balance sneakers. The Limited edition 890v4 is available in both men’s and women’s sizes, and features bright blue and yellow colors, which are associated with the Boston Marathon. We love the style, where an outline of the state of Massachusetts is featured on the side of both shoes, and a heart marking Boston’s location on the map. If you’re a fan of the city’s sports teams or Irish heritage, the Limited Edition 990v3 might be for you, as it’s a vibrant clover green color. You can shop for these products, and “Runners for Boston” t-shirts, at newbalance.com, and at select retailers.

We have been New Balance sneaker fans for years, and recently had the experience to review the new cross trainers. The comfort, support and style all combine to create a fantastic shoe for the sport or activity at hand. Running shoes from New Balance offer exceptional heal support, allowing us to just take off when either the race or our running workout begins!

For those of you who want to show your love for Boston and support New Balance’s initiative on social media, New Balance is encouraging consumers to show their own love by using the campaign hashtag: #LoveBoston. A series of short videos featuring runners, Bostonians, and athletes explaining why they love Boston is featured on the New Balance Facebook page and their website at newbalance.com.