There was an interesting article today in emarketer called Blog Marketing to Moms Is About More Than Parenting. It discusses how Mom bloggers have become an important part of the marketing mix to a lot of brands and products, because they reach 32 million moms who go online in the US.
From the article:
These mothers are not just mommy bloggers. eMarketer estimates there are 3.9 million women with children writing blogs in the US, covering a wide variety of subjects, including parenting, couponing, travel, automobiles and technology. They all share one commonality—children—but are a diverse group.
“This is a benefit and a challenge for marketers,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report “Moms Who Blog: A Marketing Powerhouse.” “Creating a strong blogger outreach program takes time, effort and nurturing.”
Such outreach programs can reach millions of moms. More than 17 million women with kids under 18 in the household will read blogs at least monthly this year, with small but steady increases expected through 2014, when nearly 21 million will do so.
In 2014, 63% of all online moms will read blogs, up from 54% this year.