This year, KitchenAid is unveiling its new dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel. We had the opportunity to preview the new collection during a showcase event that took place at the Cedar Lake Dance Studio in NYC.
The new collection, which launches globally in April 2015, is inspired by the best known and most iconic product from KitchenAid, the stand mixer.
KitchenAid has been synonymous with kitchen design and innovation since it unveiled its first stand mixer in 1919 and dishwasher in 1949, which was the first dishwasher on the market for consumers!
“Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors,” said Cynthia Soledad, Senior Director of KitchenAid. “In doing so, we’re reaffirming our leadership in creating products that are valued equally for how they work and look.”
A storyboard showcasing inspirations that impacted the KitchenAid design included everything from Christian Louboutin heels, classic record players, and fiery racecars. These designs are beautiful and timeless, and reflect a high sense of quality.
The Preserva® Food Care System featured in the brand’s refrigerators helps extend freshness, minimize odors and delay over-ripening. Another feature I love about the refrigerators is the FreshFlow Air Filter, designed to minimize odors.
Tired of those hard to tackle cooking stains on your countertop? The Cookshield Finish protects the cooktop from stains that may occur with high temperature cooking – the permanent finish makes it easy to wipe clean without harsh chemicals. At the event, the team even demonstrated marking the surface with a marker, and it easily wiped away!