Commemorating Love, a Legend, & a Promise to Families – with JOHNSON’S® Baby

* Disclosure: Johnson’s Baby is a client of Mom Central Consulting.

Each new baby begins life with a promise from Mom – a promise to love, care, and cuddle, as well as to create a happy, healthy, and peaceful home. We’ll do anything for our babies – rock them endlessly so they’ll wind down gently into their afternoon nap, take them for midnight drives to soothe their colic, and read story after story so they’ll ease into a deep, restful sleep.

Despite our boundless love for our babies and our enduring efforts each day, few things prove more worrisome than the early days of motherhood. We have so many goals and so many wishes we hope to fulfill – yet worry can rise up so easily. Are we doing the right thing? Have we learned to decipher what each cry and whimper means?

Johnson’s Baby knows how much we love our families – and that’s why the company’s products have been an essential part of both our lives and our babies’ lives for more than 100 years. Yet the company also knows the depth of our concern for our babies’ well being. Recently, when Moms let Johnson’s Baby know they were worried about baby product ingredients, the company not only listened, but they acted.

Johnson’s Baby made a vow to us – to ensure that we would never have to worry about safety when bathing our babies, washing their hair, or soothing their skin. To commemorate the in-store arrival of these new products and to bring this promise to life, Johnson’s Baby created a YouTube video entitled, “Our Promise,” that visibly demonstrates the company’s care and concern for our families.

Although the products have always been safe, Johnson’s Baby reformulated its ingredients – solely to ease our concerns and to give us one less thing to worry about. All told, Johnson’s Baby changed the formulation of seven products – its Johnson’s Baby Head-to-Toe Wash, Johnson’s Baby Lotion, Johnson’s Baby Shampoo, Johnson’s Baby Shampoo & Conditioner for Thick/Curly Hair, Johnson’s Baby Shampoo & Conditioner for Thin/Straight Hair, Johnson’s Baby Shampoo with Calming Lavender, and Johnson’s Baby Soothing Vapor Baby Bath – to give Moms complete confidence.

Just as Japanese legend tells us that a wish granted and a promise fulfilled will come from folding 1,000 origami cranes, this video tells the story of Johnson’s Baby’s promise to Moms. It shows the company’s scientists – along with their families – folding origami storks (not cranes!) in order to create a mobile that represents that the company delivered on its promise to families – now and into the future.