Working with moms both in our office and through the many women I’ve met through social media, I constantly hear about the challenges of feeding picky eaters, particularly getting them to eat veggies. Tricks range from hiding veggies in food to blending them in shakes and include bribing or rewarding kids for just a few bites. However, one of my favorite suggestions does not hide what’s good for kids, but rather gets them to love veggies by dipping in the always-delicious ranch dressing.
As part of Hidden Valley’s “Love Your Veggies” campaign, they recently held an event with spokesperson, Angie Harmon, to announce the “Great Veggie Adventure.” Using new and unusual vegetables, such as Watermelon Radishes, Rainbow Carrots, and Party Cauliflower, Angie demonstrated how kids can have fun with their veggies and learn to love the taste. Using these veggies, along with other kid-favorites, Angie and a group of local kids made funny-face pita pizzas, even giving them matching funny names such as Boogerman.
Hidden Valley also recently partnered with the University of California’s Small Farm Program and five elementary schools in the U.S. to plant and grow some of these unusual vegetables and ultimately taste them when ready. At the end of the program, Hidden Valley will choose one vegetable as the Great Veggie Adventure winner. They believe that getting kids involved in not only making veggie-friendly foods with mom, but helping with the planting and picking of vegetables, will help foster a life-long love of veggies and new appreciation for these healthy foods.
Allison Parker is an Account Manager at Mom Central Consulting.