MarketingProfs recently published a bylined article from our CEO Stacy DeBroff on 5 key ways Millennial Moms deepen their embrace of digital technology:
The Millennial generation is the first to grow up immersed in the Internet and social media. Millennials’ status as first-generation digital natives has equipped them with an intuitive ability to navigate in an online world.
But what happens as profound life-changes—such as motherhood—emerge for Millennial women? Do their digital behaviors decrease, given their growing responsibilities? Or has technology become so entwined in their lives that Millennials continue to explore new digital platforms regardless of life changes?
A new comprehensive Influence Central research study of more than 1,000 Millennial women and Millennial moms (as well as Boomer and Gen X women) offers new insight into how online technology and digital devices evolve for the Millennial generation. What we found proved compelling. Instead of stepping back from daily digital habits, or even remaining at consistent levels, Millennial moms deepen their usage of online technology, and it becomes further entrenched in their changing lives.
Read the entire article here on MarketingProfs.com.
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