The NY Times today features a story about a new advertising campaign, aimed at reminding fathers to be a more active part of their children’s lives. The public service ads from the Advertising Council are aimed at American-Indian, Asian-American and Hispanic fathers.
The ads are a follow-up to a similar series of ads from 2008. They have been funded by the Administration for Children and Families and the Office of Family Assistance, two arms of the Department of Health and Human Services.
From the NYT article:
“…The National Responsible Fatherhood Clearinghouse has found that children who live without their biological fathers are, on average, two to three times more likely to have educational and health problems, be victims of child abuse and engage in criminal behavior than peers who live with their married biological or adoptive parents.
Conversely, the group also has found that children with involved, loving fathers are far more likely to do well in school, have healthy self-esteem and avoid high-risk behavior. Some 24 million children in the United States — one-third of the total — do not live with their biological father, according to the N.R.F.C. And nearly 20 million live in single-parent homes. “