How to domain map your blog
Each blogging platform has different ways to set up domain mapping, so you’ll need to refer to the domain help files for the blog platform you use. Self-hosted WordPress.org blogs have domain mapping set up by their hosts during install.
I’ve domain mapped all my TypePad blogs and several clients’ TypePad blogs, and it’s still a bit confusing even after all these years. This is where a GoDaddy customer support rep can come in handy. They can walk you through the process if the help files are too confusing.
When NOT to domain map your blog
When I started my blog A Mama’s Rant, I bought and set up my GoDaddy registered domains right away to forward the URLS to mamarant.blogs.com. But I couldn’t figure out how to domain map my TypePad blogs. It was only after TypePad made the screencast on their Domain Mapping with GoDaddy page that I learned how to do it.
So I went ahead and domain mapped my blog – and immediately messed myself up in the search engines. All the back links (links from other sites) went to mamarant.blogs.com and not the new domain. A loss in page rank (how much authority search engines gave my blog) was tough, but eventually things got cleared up and I got my page ranking back.
If you haven’t domain mapped your blog, it’s a few years old, and you have decent page rank (PR4 or above) you may not want to domain map your blog. Also, if everyone knows you at mycoolblog.blogspot.com and not at mycoolblog.com, you may not want to go ahead with the domain mapping. If you decide to go ahead with it, be prepared for a temporary loss of traffic.
Anne-Marie Nichols is the Social Media Manager at Mom Central Consulting. You can also find her blogging up some healthy recipes at This Mama Cooks!