Warding off the “Million Dollar Raindrop”

While each year reveals dramatic leaps forward in innovation, one of the largest tech enemies results from something quite basic – water. Whether rain, spilled beverages, or kitchen sinks cause the crisis, mixing water with technology never seems to end well. Take it from Moms whose children have dropped their phones in the bathtubs, teens whose water bottles spill into the laptop section of their backpacks, or the vacationers who drop their phones onto the beach and into the water – combining the two ingredients creates a recipe for disaster.

From hefty cases to sticky shields, accessory companies had yet to find a foolproof solution to this universal problem. When HzO took a look at the issue, it seemed clear that everyone else had been taking the wrong approach. Waterproofing such expensive devices did not require outward alterations, but rather to fix this problem, designers needed to look inward.

Protecting gadgets from the inside out makes up the future of smartphones, iPads, iPods, and everything in between. HzO’s WaterBlock technology uses a vacuum deposition process during the manufacturing stage that safeguards gadgets from water damage with a thin nano-coating that provides a near invisible layer of protection.

The potential to solve a problem that continues to cost users hundreds of dollars every year marks a large step forward in the tech industry. From CES 2012 and the minds of innovators willing to look at a common problem from a new perspective, HzO water protection hopes to line the interior of the most popular gadgets by mid summer – just in time for beach season!

Stacy DeBroff

Stacy DeBroff, founder and CEO of Mom Central.com and social and digital consultancy, Influence Central, is a social media strategist, attorney, and best-selling parenting author. A sought-after expert for national media, she trend-spots regularly with national brands and speaks frequently to national and international audiences on a wide range of subjects, including influencer marketing, social media, entrepreneurship, and consumer trends. A passionate cook, gardener, reader, and tennis player, she adores this new chapter of post-college-age parenting.