Disclosure: We received product samples in order to facilitate our post. All opinions are own.
Over summer we make certain to protect our skin from the sun’s harmful rays, but as we grow older, many of us want to address those fine lines and wrinkles via our skincare and beauty routines, as well.
I don’t wear a lot of makeup, as I prefer a more natural look. However, I do apply foundation to even out my complexion and cover up those fine lines and dark spots. Doing so with the right products helps both my confidence and my skin.
COVERGIRL conducted a survey of women over the age of 45, and the results led to women actually feeling more confident when wearing products from the COVERGIRL + Olay line:
According to the study, 64% of women have seen a picture of themselves on social media that made them look older than they felt. A product that will help us feel more confident in every photo is the COVERGIRL + Olay Simply Ageless Instant Wrinkle Defying Foundation. I love that this product is so light to apply and looks so natural with my own skintone. Some foundations feel caked on, heavy and thick, but this product is easy to apply and leaves my skin feeling fresh and natural. The best part? This foundation transforms from a cream to a liquid on contact with skin, covering fine lines and veiling wrinkles by floating over them – not settling in and accentuating them.
Another statistic that the survey reveals is that 49% of women feel that aging has made it difficult for them to achieve a natural look with makeup. I’ve used primers in the past and found COVERGIRL + Olay TruBlend Primer truly unique in that it feels so light in its application, but then helps the skin stay cool and rejuvenated while serving as a base to keep my foundation intact. I appreciated the natural look I achieved that didn’t fade during my daily activities.
43% of women are most concerned with smile lines and wrinkles when sharing a selfie, followed by dark circles under their eyes (34%) and uneven skin tone (15%). For these issues, I used COVERGIRL + Olay Simply Ageless DePuffer which proves easy to apply under the eye with the stainless steel applicator, and offers concealment for those fine lines and wrinkles and crow’s feet. It blends very naturally with the COVERGIRL + Olay Foundation, creating a truly easy and seamless look.
For these and other products, look for COVERGIRL + Olay the next time you are in the beauty aisle!
Featured image photo credit: Janie Airey/Thinkstock