Pampers All Wet after Dry Max Fiasco »
Viral marketing and word-of-mouth buzz can serve as a powerful, positive influence that can launch an otherwise undiscovered product into the stratosphere of public consciousness – but when viral and word-of-mouth turn against a brand, the consequences can be devastating.
Read more...Your online profile: how to get a good headshot »
Recently, I had a new headshot taken by Aimee Giese of Greeblemonkey. My last professional photograph was taken in 2006 and I had been using a picture a friend took two years ago in all my online profiles. I was way overdue for an update.
Read more...Fighting the advertising/affiliate program tax in your state »
I’ve had a couple of busy weeks emailing my state representatives about Colorado HB-1193, the advertising tax that affects bloggers and website owners who work with affiliate programs like Overstock.com or Amazon. Even if you’re not a Colorado blogger, you should pay attention because other states are planning to enact similar bills: Alabama, California, Connecticut, Hawaii, Maryland, Minnesota and Tennessee.
Read more...Mom Bloggers – Stricter Guidelines than Celebs and Journos »
Last month, our CEO and founder Stacy DeBroff published an article in Media Post, focusing on Mom Bloggers and FTC guidelines.
Read more...Twitter Followers: Quality vs. Quantity? »
The battle for followers on Twitter can be exhausting. While my list of 13,000 remains nothing to be ashamed of, I still feel inadequate when compared to the networks of the Twitter business giants pulling in over 50,000 or more. Upon closer inspection, I discovered porn stars, spam bots, and other such fake accounts make up the vast majority of this following.
Read more...Spring cleaning your Twitter account with UnTweeps »
Have you noticed that you’re following people you haven’t heard from in awhile – like all those people who are tweeting as Mad Men characters? Well, UnTweeps is a Twitter application that lets you unfollow those dead accounts. This free service has you log in via Twitter, which will then bring you back to the UnTweeps site. After you enter the number of days in the past you want to check (the minimum is 15), click on the “Check stale tweets” button. For example, if you enter 30, then anyone who hasn't updated their tweeted in the last 30 days will show up on your list.
Read more...How to copyright your blog »
We’re 20 days into the new year. Have you changed the copyright date on your blog yet? (I just did it yesterday on both my personal blogs and the blogs here at Mom Central. Oops.)
Read more...Responsible Blogging and FTC Guidelines (MediaPost Article) »
Like everyone else in the social media space, we've been closely following the Federal Trade Commission's recent changes to blogging policies and disclosures, as it revamps 20-year old guidelines. The FTC now requires all bloggers to disclose any products or services given in exchange for a blog post. We agree with a need for transparency and authenticity but express concern over many unanswered questions.
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