iPhone App Searching: There’s an App for that! Just where?

How do you find if “there’s an app for that”? Besides the list of the Top 50 free and paid applications in the App Store, and maybe a “Hey you HAVE TO try this” recommendation from a friend, finding helpful and entertainment apps can be a mystery. There’s hundreds of thousands of them after all, with thousands more emerging weekly as brands and developers get into the game. The suggested apps or “application of the day” generally prove to be much too broad or uninteresting.

A trend I envision over the next year will be marketing of iPhone applications. Social media campaigns entirely based around the launch of new apps and PR promotions for them as well. Moms will be a top target for these campaigns as the need for organization apps and children’s gaming on the iPhone increase. I see an Amazon-like system developing where applications can be searchable by category, and the top sellers for each category being identified. The mom marketing space will be affected as third-party developers and PR companies will need agency expertise in spreading a viral, word-of-mouth message for certain apps.

Having a more streamlined system for searching, as well as the emergence of application marketing will be a powerful trend to watch for in 2010.

Stacy DeBroff

Stacy DeBroff, founder and CEO of Mom Central.com and social and digital consultancy, Influence Central, is a social media strategist, attorney, and best-selling parenting author. A sought-after expert for national media, she trend-spots regularly with national brands and speaks frequently to national and international audiences on a wide range of subjects, including influencer marketing, social media, entrepreneurship, and consumer trends. A passionate cook, gardener, reader, and tennis player, she adores this new chapter of post-college-age parenting.