Influence Central was invited to attend the P&G Future Fabrics Event and received some sample items. All opinions are our own.
Recently, we were invited to attend the P&G Future Fabrics Event in Manhattan. Attendees learned a great deal about the science behind taking care of your fabrics, and how smarter fabric care can extend the life of your garments, as well as the positive feelings you have about them.
According to P&G Research, women wear 20 percent of the clothes in their closet 80 percent of the time. I can definitely relate to this statistic – I certainly have several “go to” items that I find myself wearing over and over again, and other items that I can’t bare give away, but do not make it into my wardrobe rotation nearly as often as they probably should.
P&G is committed to identifying why we love our clothes – and why others lose their appeal. By crafting their formulas to reduce some of the factors that make clothes less appealing, P&G wants to find a way for us to love all of the clothes in our closet!
I learned that there’s a great deal of science behind preserving and caring for your fabrics.
“When choosing a garment you may think your choice will be based on what you’re seeing, but think again,” said Dr. Lawrence Rosenblum, Cognitive Psychologist from the University of California. “You face a myriad of cross-sensory influences on your experience – what you see, how it feels to touch, what your nose smells – the look, feel and scent of your clothes all combine to impact the relationship you have with them and your final decision on what to wear.”
The look and “hanger appeal” of our clothes can shape our perception, literally. If a garment loses its shape and sits awkwardly on the hanger, we won’t be as likely to pick it up out of the closet. Touch also plays an important role in perception, as the feel of our clothes informs us how a garment will behave or handle on the body. Therefore P&G is working to preserve the smoothness and flexibility of fibers. Tide formulas help protect that “like new” feel of clothes through Fiber Preservation Technologies. These technologies specialize in optimizing the ash conditions and preventing hard water minerals from compromising fiber integrity. The new Tide 4in1 Pods take the process even further by aligning and polishing fibers to remove soil, binding parts that are a cause of fiber damage and can lead to premature degradation.
New products hitting the market this winter and spring that incorporate the research that P&G has put into garment care include Tide Pods Plus Febreze, Tide HE (high-efficiency) Turbo, and Downy Fresh Protect.
Be sure to look for these new products the next time you are shopping for fabric care (the Downy product will be available in April, with the Tide products launching in February!), and keep in mind how preserving your fabrics can help you preserve, and savor the love you have for, your clothes!