Disclosure: We were invited to attend the opening night of the U by Kotex pop-up Period Shop. All opinions are our own.
It’s always redeeming when companies listen to, and connect with, consumers on social media, but it was pretty amazing to see how U by Kotex took a fan’s suggestion and brought it to life.
A college student in New York posted on Tumblr in February that she called for a period shop. “A space where we can feel comfortable and respected” during what can be a difficult time of the month. Sarah, the college student, shared “My dream period shop has: designer pads/tampons – ice cream – heating pad/phone charging station – mani/pedi stations – live DJ obvi- and sweatpants!” U by Kotex was listening, and decided to create Sarah’s (and every woman’s!) dream pop-up Period Shop on trendy Fifth Avenue in New York City.
The shop boasted everything Sarah envisioned – and more – from the DJ to ice cream to hot water bottle cozies. Sarah herself was there to see her Tumblr dream become a reality, and was so impressed to see how her vision had been brought to life.
Women could come into the shop and pick up their favorite U by Kotex tampons, liners, and pads, and even buy items such as tampon-printed sweats. U by Kotex products fit right in, with their colorful printed wrappers.
The pop-up Period Shop was a fun way to make shopping for our periods less of a pain, bringing everything we need together in a fun and engaging way. U by Kotex proved a perfect sponsor for this event, as a company always trying to make our periods a little easier!
Featured image photo credit: lzf/Thinkstock
THE GANYMEDAN by R.T. Ester
LABYRINTH by A.G. Riddle
THE WIDOW by John Grisham
IMPOSTER SYNDROME by Andrew Mayne
Piggle the Pig Party Problems by Dudolf
CONFORM by Ariel Sullivan