Keeping it Clean at Twitter »

We recently posted about about cleaning up your online presence and brand. Now that we’ve tackled that job, how about cleaning up your Twitter feed? (And you thought I was going to write about using profanity on Twitter, silly you! Go ahead and swear like a sailor on there if you want. Knock yourself out.)

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Digging Deep into Your Demographics with Quantcast »

You know your blog’s page views, your bounce rate and your unique visitor stats*, so why do you need to know your blog’s demographics? Well, there is the curiosity factor of wanting to know what type of reader your blog is attracting, of course. However, what is more is important is what the demographic data tells you about your readers and how can you use it to improve your blog.

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Turntable.fm, a new way to listen to music »

Last week, various spurts of laughter started echoing around the Mom Central Consulting office as members of our team discovered a fun and contagious way to listen to music and share tunes with their friends through turntable.fm.

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Travel tips for safety, savings and family fun at the theme park »

As summer quickly heads to a close, the time has come to own up to those theme park promises you made when August seemed so far away. A family trip to the theme park doesn’t have to be an experience filled with cranky kids, conflicting ride choices, and expensive purchases. Make one of the last family outings of the summer one to remember with a little planning and smart navigating.

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Back to school granola bars »

Sending kids off to school for another year brings simultaneous anxiety and excitement. As a mom, you make sure your kids wake up on the first day of school with bags packed full of all the right supplies, new white sneakers laced up tight, and their favorite outfit washed and ready to go. With so much to think about that first morning, and each consecutive school morning on the way, let these healthy bake-ahead snacks fill their lunchboxes without consuming the last free moments of your morning routine.

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Movie Review: Crazy, Stupid, Love »

When is love not crazy and stupid? That is the question facing the characters in Crazy, Stupid, Love. I was given the opportunity to preview the movie early and found there was nothing stupid about it. The movie follows Cal Weaver (Steve Carell) and his family as they struggle with that crazy, stupid thing called love. At the beginning of the film, Carell’s character learns that his wife Emily (Julianne Moore) has cheated on him with her co-worker David (Kevin Bacon). To make matters worse, she also tells him she wants a divorce.

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How PR Reps and Brand Managers Measure Your Social Media Influence »

The Mind of Moms Summit was offered as a partner program at the recent BlogWorld Expo. I attended Rules of Engagement with Barbara Jones of One2One Network, Renee Ross of Cutie Booty Cakes, and Amy Lupold Bair of Resourceful Mommy. (Amy gave Amy Clark of Mom Advice’s presentation since she couldn’t make it due to a death in the family.)

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Bloggers are People, Too »

We all know the type – a blogger who sits perched behind her desk all day blogging, tweeting, Facebook’ing like crazy. Telling all and leaving nothing out. Chances are, if you met her, she would be a laugh a minute, the life of the party, and your new BFF. Or, maybe not.

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Choosing a Domain Name for Your Blog »

A recent discussion at the Mom Bloggers Club pointed out one of the first things you should do when trying to get noticed as a serious blogger: buy a domain name for your blog.

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Out-Of-Control Couponing: When Marketing Incentives Go Awry »

Back in the day, coupons provided consumers with the opportunity to shave a few cents off popular household staples like toilet paper, dish soap, and paper towels. Each week, in anticipation of the family’s grocery store run, Moms spent Sunday mornings flipping through the newspaper, clipping coupons for products that appealed to their families and redeeming them at the check-out counter at the end of the shopping excursion.

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Domain Name Mapping »

Each blogging platform has different ways to set up domain mapping, so you’ll need to refer to the domain help files for the blog platform you use. Self-hosted Wordpress.org blogs have domain mapping set up by their hosts during install.

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