Blog Marketing to Moms »
There was an interesting article today in emarketer called Blog Marketing to Moms Is About More Than Parenting. It discusses how Mom bloggers have become an important part of the marketing mix to a lot of brands and products, because they reach 32 million moms who go online in the US.
Read more...The ban on texting while driving »
How is it going? I’m happy to report that since the ban went into effect last week, I have completely changed the way I spend my time in the car. My phone no longer rests in may lap waiting for that cursory glance every few minutes. I make sure to put it well out of my reach to even stop me from making unnecessary phone calls.
Read more...The truth about conference hopping »
But for a minute, it does. Remember that hierarchy I talked about before? It exists in this form. I've had some AWESOME opportunities in the last year or so and the future looks really bright for me in the blogosphere. By my own admission, I hold myself to a higher standard than I did when I started four-ish years ago. But I don't forget how I started and how important it was, and still is, for me to read and meet my fellow bloggers and have actual conversations with others about their blogs and their goals.
Read more...Visiting Asheville, North Carolina »
Back at the end of September, my colleague Megan and I packed up and headed down to Asheville, NC for the Type-A Mom Conference. It’s a great conference, offering insightful sessions and the opportunity to connect “in real life” with bloggers we’ve worked with and been reading for years. But more than anything, what made our weekend was the city itself.
Read more...The Mom-Borg Collective Redux II: Resistance is Futile! »
Today’s Mom Bloggers are overall amazing: forging an entire profession woven out of the tapestry of powerful words. Proving ourselves smart and opinionated, we attract passionate readers and attention as influencers from companies and brands focused on reaching the Mom vertical.
Read more...Halloween treats from the California Pizza Kitchen Family Cookbook »
Are you looking to cook up a Halloween treat with the kids? Then try this Halloween recipe from the California Pizza Kitchen Family Cookbook. This spooky Jack-O-Lantern pizza is actually pumpkin pie on a pizza crust. This will be a fun Halloween recipe for the kids, and perfect to bring to parties at school or to serve at home.
Read more...Steve Jobs vs. the college student – would you buy from a company with a cranky CEO? »
I want to start this post off by saying, I love Apple products. Our family has five MacBooks (yes five!), three iPhones, two iPods, an iPod Shuffle and an Apple wireless router. And we are only a family of four with an infant baby girl who hasn’t learned to use such technology yet. Not only that, but in the offices of Mom Central, we all use MacBook Pro laptops.
Read more...A review of The Food Stylist’s Handbook »
I saw Denise Vivaldo, the author of The Food Stylist’s Handbook, present at Camp Blogaway earlier this year. She shared some funny stories and a few general tips, but kept her food styling secrets to herself. When I complained about the meager take away from the session, a friend remarked that Denise must be keeping all the good stuff for her book. Indeed she was as The Food Stylist’s Handbook chapter titles reveal:
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